Our Badges Explained

Green Elephant Eco Badges

What are Green Elephant Badges?

We use Badges to highlight the Sustainable, Healthy and Ethical product characteristics that are the cornerstone of our Marketplace. Vendors assign a number of Badges to their products to help you easily see why their product is better for you or better for the environment.

To be eligible for listing on the Green Elephant Marketplace products must demonstrate a Sustainable, Healthy and Ethical focus and will therefore carry a number of our Badges.

Vendors explain why particular Badges have been assigned to a product on the “Why is this good?” tab on the product page. We are committed to showing you products which are genuinely better, so if you come across any product Badges or claims that you believe are inappropriate please let us know.

Below you will find each of our Badges together with an explanation of what they stand for. To shop for products that carry a particular Badge just click on the image you are interested in.


Animal FriendlyBy choosing these products you are saying “No” to animal testing and “Yes” to cruelty free.
Fairly TradedBy buying Fairly Traded products you are supporting communities in developing countries. Fairtrade certified products carry the official logo of Fairtrade Australia New Zealand or the World Fair Trade Organisation.
Products carrying our Fairly Traded badge have been sourced through partnerships that ensure farmers and workers are protected and rewarded fairly for their work enabling them to build a better future for themselves and their communities.
Forest FriendlyLook after our forests by buying paper, wood or wooden products that have come from trees harvested legally, sustainably and in a way that is respectful of the local communities. Some products may also carry the official Forest Stewardship Council (FSC) logo which certifies that products meet the FSC Principles.
Grow Your OwnThese products will help you fill your table with healthy produce grown in your own backyard. Products that show this Badge will help you get great tasting food from a source you can trust.
HandmadeYou are choosing products that have been individually hand crafted for you rather than mass produced in a factory.
Less Landfill (recyclable, reusable and biodegradable)Buy these products and help divert waste away from landfill. After you have used them the products can be reused, recycled or composted when their counterparts would have been destined for landfill.
Made in New ZealandWe love to know when a product is made with extra care right here in New Zealand. Choosing to buy New Zealand made products supports local businesses and our communities as well as reducing the need for international shipping.
OrganicWhere you see products with an Organic Badge you can be sure you are making a good choice. Organic products are grown without using synthetic hormones, antibiotics, pesticides or fertilisers. Processing is designed to maintain the organic integrity and natural goodness of the product with minimal use of approved additives. Organic standards are guaranteed and certified by a number of organisations including the Global Organic Textile Working Group, BioGro New Zealand and AsureQuality.
Positive PackagingYou can clearly see which of our Vendors have taken the time to ensure that their product packaging is kept to a minimum, is made of recycled materials or can be easily recycled after use.
Pure and SafeTreat yourself to something natural and kind. These products do not contain harmful chemicals or toxins like BPA, PVC, lead, pthalates, parabens, SLSs, herbicides, fungicides or pesticides. Food items displaying this badge include only those ingredients that need to be there, as nature intended.
Recycled/upcycledYou are helping to save some of our resources for future generations by buying products that have been made from waste or useless materials that would otherwise have ended up in the rubbish.
Smart EnergySave fossil fuels by selecting products that are powered by alternative, renewable energy sources, use less energy to run or have been manufactured using low energy techniques.
Speciality DietLook out for this badge to identify products that meet your particular dietary needs. The letters on the badge represent each diet – we currently have Vegetarian (V), Vegan (Vn), Dairy free (Df), Gluten free (Gf), Paleo (P), Kosher (K) and Low Sugar (S).
Water WiseYou can help improve water quality or conserve water by picking products displaying the Water Wise Badge.